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The diffrence of success and failure

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Sep 11, 2006 8:32 pm
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In their book Decision Traps,
J. Edward Russo and Paul J.H.Shoemaker note that when business students and managers were told that a certain corporate strategy had a 70-percent chance of success, most favored it.
But when it was described as carrying a 30-percent risk of failure, they voted it down.
-Richard and Joyce wolkomir-

 

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